Using fuzzy Indicators in customer experience analytics
نویسندگان
چکیده
The aims of this study is to propose a model for managing customer experience analytics focused on value generated in an online market, explore touch points experience, measured with conventional indicators and fuzzy indicators, using structural equation analysis Mamdani inference method. investigation has delved deeper into the nature construct, results revealed empirical confirm regarding how related key customer/company relationship. Very few studies reviewed literature about conceptualization interactive environment. This becomes more relevant today, where, after pandemic, important.
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ژورنال
عنوان ژورنال: Journal of Intelligent and Fuzzy Systems
سال: 2021
ISSN: ['1875-8967', '1064-1246']
DOI: https://doi.org/10.3233/jifs-189201